Located in the heart of young Eilandje (Antwerp), Blomster exuded the feeling of an urban contemporary cave - brought alive by ambient electronic music, color and flora. O, so much flora!

So ofcourse, I had to ask Jonas, the obvious.

“The idea of opening Blomster came to mind in the summer of 2015, during a holiday. Apparently out of the blue. It was going to be a plant shop. So no flowers, even. (it was a few years before the whole greenery and plants hype) But quickly after – like within the next half hour – the whole idea for Blomster fell into place; I know the materials I was going to use for the interior, the typical blue colour from the Jardin Majorelles would be very present, it would be plants, flowers, some art, ceramics and a few magazines. And it would be called Blomster.”

Jonas Van Avermaet, 2021

“What I like the most is the improvising part. Apart from a few occasions, I don’t make ready-made bouquets. So I make something on the spot, according to the customer’s wishes and my own creativity. The weather, the temperature, the mood of the customer, a discussion, the flowers on the table, the music … the moment, every time. That’s what I enjoy the most.”

Jonas Van Avermaet, 2021